You message. We address.
By addressing relevant messages to specific audiences, Specific Media's advertising generates maximum brand impact.
Our Data Universe covers 95% of all online consumers, giving us insights into their digital media consumption. Even though the information is all anonymous, it’s still highly useful. We’ve developed a sophisticated data mining system that allows us to use the billions of data points we gather across our network to enable advertisers to address the specific consumers they want to reach with relevant advertising based on demographics, interests, contextual relevance and geography.
The data difference
Since 1999, we’ve invested tremendous resources in establishing our proprietary Data Universe and data mining system. Our Data Universe enables us to gather insights from more than 11.6 million URLs worldwide, giving us visibility into the digital consumption of 550 million global users each month.
Because our data is proprietary, it’s unique. Differentiated data means differentiated audiences.
Personally Identifiable Information (PII) is not included in Specific Media's consumer data.
Specific Media is working with IAB Europe to bring Ad Choices to the UK market.
Data is important. So is privacy. Read our privacy policy.
